As part of its investigation into the changing US consumer, SIS International sought to examine the potential future of consumerism and shopping behavior in the United States.  Given the trends, SIS International noticed the following:

The Potential Future For US Retail

• Typical malls, or “single use retail environments”  may disappear as “economic hubs” grow to include residential and office buildings
• Retail and entertainment centers may be the future
• This evolution may have an impact on today’s retailers

Implications for US Market Research

• Consumers may need to be surveyed regarding their retail shopping patterns and preferences
• Increased intercepts in a variety of malls and “open” town centers to gain insights into representative consuming habits

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