An excerpt from Ruth Stanat's article "Global CI Blue Print" in the Competitive Intelligence Magazine by the Society of Competitive Intelligence Professionals (SCIP).

Below are some of the pitfalls in Global Competitive Intelligence in Emerging Markets:

Pitfall	Origin of Pitfall
Forgetting Demographics	Considering country homogeneous e.g. ignoring religious diversity
Useless Fact-Finding Trips	Ineffective trips with little endings e.g. meetings in hotel, no exploration
Information at Face-Value	Differing data on competitor e.g. company has 3 sets of financial data
Market Overestimation	Overly optimistic projections e.g. product’s adoption rate
Dated Research	Market intelligence at one time e.g. ignoring new economic factors
Myopic CI Focus	Focusing only on competition e.g. neglecting political environment

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