According to market research , coffee shops in the United States will have seen close to a five fold increase in sales between 2000 and 2010.

The market experienced 157% growth between 2000 ($3,258m) and 2005 to reach some $8,372m and despite being a maturing market coffee shops are set to continue full steam ahead. Over the next five years, sales are expected to grow by a further 125% to reach an impressive $18,839m by 2010. This is phenomenal growth for such an established market and is well over twice the growth rate seen in the much younger British coffee shops market.

Analysts believe that the market is driven by the appetite of the American market for more inventive, upmarket and premium-priced coffee. The rise in this trend is due to the break-neck expansion of the coffee shops themselves. This self feeding cycle of growth has shown no signs of slowing or market saturation.


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