SIS International Research will be exhibiting at the AMA Executive Insight Show in La Jolla  CA January 27-31, 2008.  The show focuses on the problems and challenges facing market researchers.  Specifically, it will expound on knowledge, innovation and research engines.  The conference also will discuss "Social Media Engine".  In the past, SIS analysts have  written and spoken about many of the new phenomena that have the potential to significantly impact market research.  We are delighted to hear from other distinguished colleagues about their insights into the rapidly changing industry of Market Research.