The Evolution of the Global Market Research Firm
Interactive Websites
Market Research firms are using the web for uses beyond research gathering, and are further enhancing their sites with interactive features. The following research companies employ research blogs to provide an interactive experience for their clients while indicating their market insights.
Forrester for example has a slew of blogs, including analysts blogs or more topic-based blogs in which their analysts post insights.
Jupiter Research has given its analysts their own blogs.
Another twist to interactivity is in publishing insights and promoting insights through email. One company, Sharp Market Intelligence has been remarkably successful in so doing. This company is number 5 on google under the keyword “Market Intelligence”. Rather than a blog, it offers an Insight Library
SIS International’s Blog Marketintelligences has innovated its blog to be a source of information for the entire global research industry, posing its insights from its on-the-ground operations around the world. It also has a Worldwide Intelligence Library, where clients can access such insights.
GMI has a centralized blog where analysts comment on a wide array of issues in marketing as well as company updates. www.gmiblog.com/archives/40
Not to be outdone, TNS also has a blog.
Furthermore, research companies have already begun to diversify their services to include blog research services and optimization processes.
For instance, www.Nikkei-r.co.jp Nikkei has developed blog research analytical services and blog services this year
The gains for interactive websites are clear. First, in demonstrating their insights, companies can illustrate their knowledge of the market. Second, it offers greater exposure to existing clients, potential clients and the general public. Third, with podcasts and blogs, companies can verbally “speak” to their customers or answer their questions on-demand. Certainly research firms can learn from non-affiliated blogs. Some popular ones for example are:
B2B International
Inside MR
YSK Blog
Business Journal
Marketing Shift
Marketing Vox
Market Research World
Word of Mouth
Market Research firms are using the web for uses beyond research gathering, and are further enhancing their sites with interactive features. The following research companies employ research blogs to provide an interactive experience for their clients while indicating their market insights.
Forrester for example has a slew of blogs, including analysts blogs or more topic-based blogs in which their analysts post insights.
Jupiter Research has given its analysts their own blogs.
Another twist to interactivity is in publishing insights and promoting insights through email. One company, Sharp Market Intelligence has been remarkably successful in so doing. This company is number 5 on google under the keyword “Market Intelligence”. Rather than a blog, it offers an Insight Library
SIS International’s Blog Marketintelligences has innovated its blog to be a source of information for the entire global research industry, posing its insights from its on-the-ground operations around the world. It also has a Worldwide Intelligence Library, where clients can access such insights.
GMI has a centralized blog where analysts comment on a wide array of issues in marketing as well as company updates. www.gmiblog.com/archives/40
Not to be outdone, TNS also has a blog.
Furthermore, research companies have already begun to diversify their services to include blog research services and optimization processes.
For instance, www.Nikkei-r.co.jp Nikkei has developed blog research analytical services and blog services this year
The gains for interactive websites are clear. First, in demonstrating their insights, companies can illustrate their knowledge of the market. Second, it offers greater exposure to existing clients, potential clients and the general public. Third, with podcasts and blogs, companies can verbally “speak” to their customers or answer their questions on-demand. Certainly research firms can learn from non-affiliated blogs. Some popular ones for example are:
B2B International
Inside MR
YSK Blog
Business Journal
Marketing Shift
Marketing Vox
Market Research World
Word of Mouth
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