Ad tech is holding a 2 day conference in New York City from November 5 - 8 at the New York Hilton.  This year's Ad Tech Conference is entitled "The Business of Modern Marketing."  It focuses on the relationship between delegates and customers, and includes an impressive list of prominent corporate executives in the communications and advertising industries. 

Presenting at the conference will be the CEO of Universal McCann Nick Brien, President of Integrated Media at NBC Universal Beth Comstock.  Also in attendance are representatives from the research industry, such as the Executive VP of The Nielsen Company Ms. Susan Whiting.  Other interesting personalities speaking at the conference will be Ole Obermann, Director of Digital Mediat at Sony BMG Europe.  Key organizations showcasing at the conference will be Sapient, ARF, Advertising Age, Google, and PR Web.

Mark Shabasson, Marketing Director of SIS International, will be attending the conference.