The American Marketing Association (AMA) is hosting its Annual Marketing Research conference September 23 – 26 in Las Vegas. Hosted at the Wynn Center, this conference attracts marketing executives from companies around the United States and Canada. The American Marketing Association has over 38,000 members and has chapters throughout North America. It hosts numerous events that seek to enhance networking opportunities among attendees as well as host workshops that inform marketers of cutting-edge marketing insights.

Other event topics in addition to September's Marketing Research conference involve Applied Research Methods, Marketing Boot Camp and Effective Market Segmentation.